The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
BBDO Worldwide
Client
Title
Category
Award
Points
Mistakes
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency
Category: Public Service / Political - Video / Cinema
Points: 25.0
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's
Category: Social Media / Best Use of A Social Network
Points: 25.0
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's
Category: Social Media / Branded Social Campaign
Points: 25.0
From One Second to the Next
Agency: BBDO / New York
Client: AT&T
Category: Film / Branded Content
Points: 25.0
Distraction
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil
Category: Cinema Advertising / Short Form - :90 and Under - Single
Points: 15.0
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 15.0
Guinness Draught in a Bottle
Agency: BBDO / Singapore
Client: Asia Pacific Breweries Singapore
Category: Collateral Design / Point of Purchase and In-Store - Series
Points: 15.0
Phone Stack
Agency: BBDO Proximity Malaysia / Kuala Lumpur
Client: KFC
Category: Mobile Applications/Sites / Branded Games
Points: 15.0
Phone Stack
Agency: BBDO Proximity Malaysia / Kuala Lumpur
Client: KFC
Category: Mobile / Branded Content
Points: 15.0
From One Second to the Next
Agency: BBDO / New York
Client: AT&T
Category: Online / Long-Form
Points: 15.0
CHRISTMAS IN A DAY
Agency: Abbott Mead Vickers BBDO / London
Client: Sainsnury's
Category: User Generated Content / Long-Form
Points: 15.0
Information is Ammunition
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression
Category: Public Service / Political - Print / Collateral - Campaign
Points: 10.0
Barnes Sisters
Agency: BBDO / New York
Client: Diageo / Guinness
Category: Consumer Television / Under $80K Budget - Single
Points: 10.0
Unique Breeds
Agency: GarnierBBDO / San Jose
Client: Territorio de Zaguates
Category: Public Service Integrated Branding / Public Service Integrated Campaign
Points: 10.0
Blazed
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency
Category: Video Craft / Scriptwriting
Points: 10.0
Trial by Timeline
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Amnesty International
Category: Social Media / Best Use of A Social Network
Points: 10.0
Lip-Game
Agency: BBDO Proximity / Duesseldorf
Client: Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V.
Category: Social Media / Best Use of A Social Network
Points: 10.0
Melbourne Remote Control Tourist
Agency: Clemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne
Client: Tourism Victoria
Category: Websites / Travel, Entertainment & Leisure
Points: 10.0
Harden Soul Integrated Campaign
Agency: BBDO / New York
Client: Foot Locker
Category: Music / Creative Use of Music Supporting A Brand
Points: 10.0
Newspaper
Agency: AlmapBBDO / Sao Paulo
Client: Man Latin America
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Elephants
Agency: BBDO / New York
Client: Foot Locker
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Danger - Dog
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
It May Fit - Chicken
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Signs - 40
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
It May Fit - Fish
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Sings - Stop
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Cafiaspirin - Phrases
Agency: AlmapBBDO / Sao Paulo
Client: BAYER
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Dogs
Agency: AlmapBBDO / Sao Paulo
Client: Effem
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Schemes
Agency: AlmapBBDO / Sao Paulo
Client: Getty Images
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Meat
Agency: Sancho BBDO / Bogota
Client: Exito Supermarkets
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Salmon
Agency: Sancho BBDO / Bogota
Client: Exito Supermarkets
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Green Onion
Agency: Sancho BBDO / Bogota
Client: Exito Supermarkets
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Splash
Agency: Sancho BBDO / Bogota
Client: Exito Supermarkets
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Real AD
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil
Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Smiley
Agency: BBDO Proximity / Duesseldorf
Client: Sennheiser Electronic GmbH & Co.KG
Category: Outdoor / Billboards and Transit - Single
Points: 5.0
It May Fit - Chicken
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil
Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Dogs
Agency: AlmapBBDO / Sao Paulo
Client: Effem
Category: Outdoor / Billboards and Transit - Campaign
Points: 5.0
Schemes
Agency: AlmapBBDO / Sao Paulo
Client: Getty Images
Category: Outdoor / Billboards and Transit - Campaign
Points: 5.0
Splash
Agency: Sancho BBDO / Bogota
Client: Exito Supermarkets
Category: Outdoor / Billboards and Transit - Campaign
Points: 5.0
Lumps of Coal
Agency: BBDO / New York
Client: FedEx
Category: Trade / Full Page or Spread - Single
Points: 5.0
SPAGHETTI
Agency: BBDO and Proximity Thailand / Bangkok
Client: Lion
Category: Collateral / Posters - Single
Points: 5.0
The Campaign That Broke All the Records
Agency: BBDO / New York
Client: Guinness Book of World Records
Category: Collateral / Posters - Campaign
Points: 5.0
Guinness Draught in a Bottle
Agency: BBDO / Singapore
Client: Asia Pacific Breweries Singapore
Category: Collateral / P.O.P. and In-store - Campaign
Points: 5.0
No Bollocks
Agency: BBDO / Toronto
Client: Molson Coors Canada
Category: Collateral / P.O.P. and In-store - Campaign
Points: 5.0
Blazed
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency
Category: Public Service / Political - Video / Television - Single
Points: 5.0
Mistakes
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency
Category: Public Service / Political - Video / Television - Single
Points: 5.0
The Geekiest Promo - Klingon
Agency: Marketforce / West Perth
Client: Internode
Category: Radio / Consumer - Single
Points: 5.0
The Geekiest Promo
Agency: Marketforce / West Perth
Client: Internode
Category: Radio / Consumer - Campaign
Points: 5.0
Who knows what you're getting.
Agency: Network BBDO / Johannesburg
Client: Mercedes-Benz
Category: Radio / Consumer - Campaign
Points: 5.0
All Is Right
Agency: BBDO / New York
Client: Foot Locker
Category: Consumer Television / 60 Second - Single
Points: 5.0
Client:
New Zealand Transport Agency
Title:
Mistakes
Category:
Public Service / Political - Video / Cinema
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
AT&T
Title:
From One Second to the Next
Category:
Film / Branded Content
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Volkswagen Do Brasil
Title:
Distraction
Category:
Cinema Advertising / Short Form - :90 and Under - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Asia Pacific Breweries Singapore
Title:
Guinness Draught in a Bottle
Category:
Collateral Design / Point of Purchase and In-Store - Series
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
KFC
Title:
Phone Stack
Category:
Mobile Applications/Sites / Branded Games
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
KFC
Title:
Phone Stack
Category:
Mobile / Branded Content
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
AT&T
Title:
From One Second to the Next
Category:
Online / Long-Form
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Sainsnury's
Title:
CHRISTMAS IN A DAY
Category:
User Generated Content / Long-Form
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Canadian Journalists for Free Expression
Title:
Information is Ammunition
Category:
Public Service / Political - Print / Collateral - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Diageo / Guinness
Title:
Barnes Sisters
Category:
Consumer Television / Under $80K Budget - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Territorio de Zaguates
Title:
Unique Breeds
Category:
Public Service Integrated Branding / Public Service Integrated Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
New Zealand Transport Agency
Title:
Blazed
Category:
Video Craft / Scriptwriting
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Trial by Timeline
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V.
Title:
Lip-Game
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Tourism Victoria
Title:
Melbourne Remote Control Tourist
Category:
Websites / Travel, Entertainment & Leisure
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Foot Locker
Title:
Harden Soul Integrated Campaign
Category:
Music / Creative Use of Music Supporting A Brand
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Man Latin America
Title:
Newspaper
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Elephants
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Danger - Dog
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
It May Fit - Chicken
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Signs - 40
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
It May Fit - Fish
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Sings - Stop
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
BAYER
Title:
Cafiaspirin - Phrases
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Effem
Title:
Dogs
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Getty Images
Title:
Schemes
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Exito Supermarkets
Title:
Meat
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Exito Supermarkets
Title:
Salmon
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Exito Supermarkets
Title:
Green Onion
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Exito Supermarkets
Title:
Splash
Category:
Magazine / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Real AD
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Sennheiser Electronic GmbH & Co.KG
Title:
Smiley
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
It May Fit - Chicken
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Effem
Title:
Dogs
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Getty Images
Title:
Schemes
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Exito Supermarkets
Title:
Splash
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
FedEx
Title:
Lumps of Coal
Category:
Trade / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Lion
Title:
SPAGHETTI
Category:
Collateral / Posters - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Guinness Book of World Records
Title:
The Campaign That Broke All the Records
Category:
Collateral / Posters - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Asia Pacific Breweries Singapore
Title:
Guinness Draught in a Bottle
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Molson Coors Canada
Title:
No Bollocks
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
New Zealand Transport Agency
Title:
Blazed
Category:
Public Service / Political - Video / Television - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
New Zealand Transport Agency
Title:
Mistakes
Category:
Public Service / Political - Video / Television - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Internode
Title:
The Geekiest Promo - Klingon
Category:
Radio / Consumer - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Internode
Title:
The Geekiest Promo
Category:
Radio / Consumer - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Who knows what you're getting.
Category:
Radio / Consumer - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Foot Locker
Title:
All Is Right
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
